Remote Usability Testing | What it is & How to Conduct it?

Imagine giving feedback on an app while lounging on your comfy couch or navigating a website on your laptop from the comfort of your bedroom. Sounds fun, right? That’s how remote usability testing works. It brings real-world scenarios into the equation, allowing designers and developers to see how their products work in the real world.

In this blog, we will discuss what is remote usability testing, how to do it, the pros and cons, and more. Let’s get started. 

What is Remote Usability Testing?

Remote usability testing is a remote user research technique that helps businesses evaluate the usability and user-friendliness of their website, application, or digital product from anywhere in the world.

Here, the participants and the researchers will not be in the same location. That is, participants interact with the products from their own locations rather than in a controlled testing environment.

Remote usability testing often uses specialized software or test platforms that allow researchers to observe participants’ interactions with the product. These tools can record participants’ screen activity, clicks, and navigation paths and even capture their facial expressions and verbal feedback through webcams and microphones.

Remote Usability Testing in Layman’s Terms

Think of remote testing as a virtual playground where designers and users come together to test digital products such as websites or apps. The catch? You don’t have to be physically present in a lab to take part.

3 Elements of Remote Usability Testing

The three main elements of this testing are as follows,

• Participants: Remote users who take part in the testing
• Researchers: Testers who will oversee the testing process
• Tasks: Testing tasks for participants

Why Perform Remote Usability Testing?

So, why go remote when the traditional in-person testing method seemed to work just fine? 

First, participants don’t need to travel, you don’t need to book a room, and time zone differences don’t matter. Also, it reflects real-world usage where users use the app on their own devices, in their natural environments, which leads to more authentic feedback. It offers several benefits, which will be discussed later in the below sections.

Main Objectives of Remote Usability Testing

Some of the key objectives of remote usability testing include,

• Identifying Usability Issues: It helps uncover user interaction problems, confusing navigation paths, and areas of the product that are difficult for users to use.
• Understanding User Behavior: By observing users as they complete tasks, researchers can gain insights into how users approach the product, where they hesitate, and where they encounter obstacles.
• Gathering Feedback: Remote testing allows participants to provide real-time feedback, explaining their thoughts, frustrations, and suggestions as they interact with the product.
• Assessing Accessibility: Testing with a diverse set of participants can help identify accessibility issues and ensure the product is usable for all users.
• Enhancing User Satisfaction: By addressing usability issues and aligning the product with user needs, teams can enhance user satisfaction and loyalty.
• Cost-Efficiency: Remote testing can be more cost-effective than in-person testing to gather valuable user insights.

When to consider Remote Testing?

Remote testing can be considered in various scenarios depending on the nature of the project, the goals of testing, and the availability of resources. Here are some situations when remote testing might be a suitable option,

Test where your customers are

Remote usability testing is best suited for scenarios where you want to capture authentic user interactions, involve participants from different locations, and understand how your product works in the real world. Some benefits include,

• Research that takes place in the participant’s natural environment is considered more accurate than lab research.
• User feedback and test outcomes are accurate as the testing is done in a natural environment.
• It allows you to gather insights from a more diverse user base as the target audience is spread across different locations.
• It provides a more realistic representation of user behavior and experience.
• It’s a valuable approach to obtain insights that might be missed in traditional lab-based testing.

Some research isn’t suitable for a lab

Not every research is suitable for a lab. Certain types of research are not appropriate to be done in a lab. For example, if you want to understand how people use a product in a particular place, like a fitness app in a gym, you have to study the users at the gym. It is called destination-based testing.

Some experiences aren’t digital

Not all experiences happen online. Sometimes, we might want to watch how people do things without involving computers or phones. For example, seeing how someone moves around an amusement park or sets up a home thermostat can be a practical application of remote usability testing.

Also, users don’t complete a task in just one sitting or via one channel, so it is important to evaluate your omnichannel experience. This is why it’s important to check how your application works across different channels like websites, apps, or even in the real world.

Fast and cost-efficient

One of the biggest advantages of remote usability testing for businesses is that it is fast and more cost-effective. Unlike traditional in-person testing, you don’t have to worry about organizing testing locations, dealing with travel issues, or managing schedules. Instead, using test platforms, you can easily tap into a group of test participants without the hassle of finding and compensating them yourself.

Overall, remote usability tests allow you to

• Get real user feedback on the app and user experience for your products.
• You can test location-specific experiences.
• Test user experiences both digitally and in person.
• Run more tests in a shorter time.

Methods of Remote Usability Research

The two popular methods of remote usability testing are,

• Moderated remote usability testing
• Unmoderated remote usability testing

Moderated Testing vs Unmoderated Testing

These approaches help gather user feedback and evaluate the usability of digital products. They differ in terms of the level of researcher involvement during the testing process.

Moderated Usability Testing

In moderated usability testing, a real person will be there to help with the testing process. That is, it involves a researcher or moderator who will guide the participant through the testing process in real-time. The moderator interacts with the participant, provides instructions, asks questions, and gathers insights as the participant performs tasks on the digital product.

One disadvantage of moderated usability testing is that it requires planning upfront. You will have to set up a proper time and place to perform testing.

Unmoderated Usability Testing 

Unmoderated usability testing, as it sounds, is not guided by a researcher or person. Participants engage with the product independently, following predefined tasks and scenarios. They might record their interactions or provide feedback without direct researcher involvement.

Advantages of Remote Usability Testing

Remote usability testing offers several advantages that make it a popular method for evaluating the usability of digital products. Here are some of its key benefits,

• Remote usability testing is quicker and more affordable, increasing the chance of accurate results.
• Getting participants is simpler, as users can take the test at their own locations anytime.
• You don’t have to create a fancy lab to perform testing, which helps cut costs and work more efficiently.
• Get the advantage of gathering feedback while using the product in the natural environment.
• You can test with more people per day compared to lab tests, speeding up the process.
• You can test your product with a diverse global audience.

Disadvantages of Remote Usability Testing

Though remote usability testing offers several benefits, it also has its own challenges. Here are some of the disadvantages of remote usability testing,

• Lack of control over surroundings may result in interruptions like pets, doorbells, or children affecting participants.
• In remote testing, researchers miss out on reading facial expressions and body language, which usually helps understand user behavior in in-person studies.
• Remote testing relies on participants’ devices, internet connections, and software setups. Technical glitches can disrupt the testing process and affect the accuracy of data collection.
• It involves participants from various cultural and linguistic backgrounds. So, language barriers can impact participants’ understanding of tasks and questions, potentially leading to misunderstandings.
• Watching participants’ screen actions depends on external screen-sharing tools. These tools often need participants to download something and require a stable internet connection.
• Building a personal rapport with participants and establishing a comfortable testing atmosphere can be more challenging in a remote setup, leading to less open and honest interaction.

When is the best time to conduct Remote Usability Tests?

You can perform remote usability testing anytime during the design process. Since remote tests are quicker and simpler than in-person tests, you do not have to think hard about the investment or if it’s worthwhile. 

When you start working on your product design, perform remote tests to validate the design. This way, you can ensure that your iterations are backed by data. Also, unmoderated tests are beneficial for frequent testing when you’re low on time or funds.

Tips To Create An Effective Remote Usability Test Plan

Creating effective remote usability testing requires careful planning and thoughtful execution. Here are some tips to help you design a successful remote usability test,

Pick the type of test

As we already discussed, there are two types of remote usability testing – moderated and unmoderated remote testing. You need to pick the right type of testing that is appropriate to your requirements.

Narrow your testing scope

Do not test everything. With remote testing, it is best to test specific design flows to get accurate and clear test results. So, clearly outline the goals and objectives of the usability test. 

What specific aspects of the product do you want to evaluate? Having well-defined objectives will guide the entire testing process.

Start looking for participants

Select participants who match your target user demographic. It helps ensure that the feedback you receive is relevant and actionable. Here’s how you can select your participants,

• Reach out to your customer success team and get in touch with your most active users. They can offer valuable insights and will be glad to assist. 
• Reach out to specific groups of users from your email list who would be interested in trying out a feature related to their interests.
• Place a pop-up on your website or app, asking users their thoughts and suggestions.
• Use your social media platforms to allow your followers to influence your product’s development.
• When launching new products, invite your early email subscribers to become beta testers.
• If you’re short on time and users, you can hire individuals to test your product via a usability testing tool that offers a panel of testers.

Create extra-clear usability tasks

Develop realistic tasks and scenarios that mimic how users would interact with your product in real life. These tasks should align with the objectives of the test.

Write clear and concise instructions for each test task. Explain the purpose of the test, the tasks they need to perform, and any specific steps they should follow.

Always Ask Effective Questions

After the test, allow participants to provide feedback about the testing process itself. This can help you refine your remote usability testing approach for future tests.

Top Remote Usability Testing Tools

Some of the popular remote usability testing software are as follows,

• UXCam
• UserZoom
• Lookback
• Qualaroo
• Testbirds
• Optimal Workshop
• UserTesting

Difference Between Usability Testing and User Acceptance Testing

User acceptance testing and usability testing are both important testing processes in the software development life cycle, but they serve different purposes and focus on different aspects of a product. 

Usability testing evaluates the user experience and usability of a product, while user acceptance testing (UAT) verifies that the product meets business requirements and is ready for deployment. Both testing processes contribute to the overall quality and success of a software product, but they focus on different dimensions of testing and involve distinct participants and objectives.

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Conclusion

Remote usability testing has emerged as a powerful and flexible method to evaluate the user-friendliness and effectiveness of digital products. This approach captures more natural behaviors and reactions by allowing participants to interact with products from their own environments, leading to valuable insights for enhancing user experiences.

Frequently Asked Questions

What is usability testing?

Usability testing is a method that helps evaluate the user-friendliness and effectiveness of a software application. The aim of usability testing is to identify user experience issues that users might encounter while interacting with the product and gather feedback to help improve the user experience.

What are the four stages of usability testing?

A typical usability testing will involve the following four stages,

• Identifying the participants/users
• Users will perform the tasks.
• Observing what users do
• Analyzing the test results

What is the difference between usability testing and remote usability testing?

In usability testing, you will have users physically present at the place where testing takes place in a controlled test environment. In Remote testing, users will test the product from their own locations. That is, testing takes place in a natural environment, unlike traditional in-person testing.