Continuous Delivery envisages the release of reliable software in fast-paced short cycles automatically and frequently. 
These short continuous release cycles ensure a faster time to market and reduced business risk associated with every release.
Continuous feedback is important in a DevOps environment for continuous improvement, to identify and fix defects early in the development cycle. Continuous actionable feedback through <a class="brand-color" style="box-shadow: unset;" href="https://testsigma.com/blog/continuous-testing-at-the-speed-of-agile-and-devops/" target="_blank" rel="noopener noreferrer">Continuous Testing</a> helps to release software products faster into production with lesser defects.
Continuous feedback in the delivery pipeline from Functional Experts, stakeholders, QA Analysts, Testers ensures a speedy release of quality software with less or no errors.
A good deployment pipeline has feedback loops at all stages of the development lifecycle. Feedback is required not only on the quality of your code, but on the quality of your requirements, and the quality of your processes for delivering software. At each stage of the pipeline, verifications need to be run, not just acceptance tests.
Development teams need adequate information regarding a failure. Feedback should automatically include all the necessary information and actions to fix the issues and proceed in the pipeline quickly, for instance, specify which test failed, how it failed, and provide adequate steps for action with the supporting information.
<div id="toc_container" class="no_bullets">Table Of Contents<ul class="toc_list"><li><a href="#From_Passed_or_Failed_results_to_Actionable_feedback">1 From Passed or Failed results to Actionable feedback</a></li><li><a href="#Feedback_from_the_team_through_Team_Collaboration">2 Feedback from the team through Team Collaboration</a></li><li><a href="#Testsigma_Approach">3 Testsigma’ Approach</a></li><li><a href="#Chat_with_our_test_experts_and_learn_more_about_Testsigma">4 Chat with our test experts and learn more about Testsigma!</a></li></ul></div>
<h2>From Passed or Failed results to Actionable feedback</h2>
While delivery speed is the key, ensuring the right user experience is critical. Hence, businesses need to continuously test in real user scenarios to seamlessly release software.
Along with the speed of delivery, the reliability and immediate feedback from cross-functional teams play an important role in continuous testing to help improve the quality of software.
In the Continuous Delivery process, every software change is a release candidate that continuously undergoes Testing before deployment. 
In such short cycles, there wouldn’t be much time to scrutinize the test automation results, instead, it would be time saving and easier to quickly identify if the continuous testing platform could give a Yes or No automatically to decide if the release candidate is safe to proceed further in the delivery pipeline.
Additionally, if instead of simple Passed/Failed results of test automation, a platform that can analyze the business risk associated with test failures and be able to say Yes or No to allow your &#8220;release candidate&#8221; to move forward in the delivery pipeline automatically with actionable results will help analyze, debug and fix the cryptic failures.
The actionable feedback will not just help you to understand the build status, but also provide suggestions to take release decisions automatically. This feedback should include all the necessary information to fix the issues and proceed further in the pipeline instantly.
This approach will save both time and effort required to debug and analyze the test results to proceed.
With short release cycles, it is very difficult to analyze the cryptic results of all the failed tests and the affected areas.
Along with the feedback from the failed tests it is also required to identify potential failures upfront but automatically fix them and suggest those areas that might as well be affected.
Before we flag &#8216;Yes&#8217; or &#8216;No&#8217; to a release candidate, the platform should perform all necessary checks automatically to ensure the quality of the release(Exploratory testing would be a plus). 
Along with validating the functional requirements, we need to asses the system requirements, achieve maximum coverage and assess the performance automatically to ensure an uninterrupted existing user experience while adding new features.
An Agile organization that follows Continuous Delivery and a continuous feedback approach Continuous Delivery and continuous feedback with the help of an end to end automation process can ensure the release of quality software faster with less or no business risks.
As the roles are redefined in Agile and DevOps, cross-functional teams and just anyone can take part in Continuous testing. Hence, the results/feedback must be understandable for everyone including non-developers.
<h2>Feedback from the team through Team Collaboration</h2>
In addition to actionable results, team collaboration is also important in DevOps.
Cross-functional teams across different geographical locations need a common platform to communicate the ambiguities in the automated testing process.
Team communication is important for teams to function effectively and produce quality products. Feedback is fundamental not only to CI/CD but throughout the application development lifecycle.  Feedback should be fast, and actionable and delivered in a way that lets teams respond rapidly. 
If the feedback is actionable and understandable to everyone, anybody can take the necessary steps to proceed further in the delivery pipeline. 
Traceability throughout the lifecycle is required for rapid response. Tailor your feedback process to fit your team. If an existing solution doesn’t fit or becomes outdated, You may need to create a new one that works. 
The main goal of continuous delivery is to make feedback loops shorter to ensure the reliability of software and analyze the business risk associated with it before the software reaches the competitive market. 
The continuous actionable feedback along the<a href="https://testsigma.com/blog/enhancing-robustness-ci-cd-pipeline-test-automation/" target="_blank" rel="noopener"> Continuous Delivery pipeline</a> ensures the reliability of the software being released. A well-designed delivery pipeline that integrates the team, process and tools offer no scope for failure.
<h2>Testsigma’ Approach</h2>
Testsigma’s non-cryptic easy to understand feedback of all test runs help teams take effective actions immediately.
<a class="brand-color" style="box-shadow: unset;" href="https://testsigma.com/" target="_blank" rel="noopener noreferrer">Testsigma’s</a> inbuilt automatic feedback mechanisms in the form of instant notifications and automatic suggestions from AI on executions help make effective decisions on the go. The AI indicates areas of failure and those that might as well be affected due to change.
Shift Left is imperative to Agile development and delivery needs. You need to identify if your <a class="brand-color" style="box-shadow: unset;" href="https://testsigma.com/blog/test-automation-tool-ready-for-shift-left/" target="_blank" rel="noopener noreferrer">test automation tool is shift-left ready</a>.
<a href="https://testsigma.com/blog/how-does-testsigma-support-the-shift-left-approach/" target="_blank" rel="noopener">Testsigma is a strong advocate of Shift Left</a> testing. Testsigma allows testing at an early stage even before the application is fully available also as a part of every stage in the development lifecycle checking modifications as soon as they are introduced.
Integrations with collaboration tools like Slack lets you monitor execution updates, track and share the progress of tests automatically.
It is also easy to make changes to the automated tests since the test scripts are written in<a href="https://testsigma.com/blog/natural-language-processing-nlp-based-test-automation/" target="_blank" rel="noopener"> simple natural language</a> statements. Even complex test scenarios can be automated easily with the help of detailed feedback from within Testsigma and the collaborating team.
Testsigma gathers continuous actionable feedback and helps development teams prioritize these actions. Clear documentation and points on improvement are important in the application development cycle to achieve Continuous Testing.
<h2 style="text-align: left;">Chat with our test experts and learn more about Testsigma!</h2>

Importance of Actionable Feedback in Test Automation for Continuous Delivery

Actionable Feedback in Test Automation for Continuous Delivery

Today, businesses have a mobile-friendly website, a native or hybrid app that can be downloaded from an app store or a web app that render HTML web pages, APIs that are used to build different user interfaces or all of them. It is important to ensure that the software application works as intended on whichever platform it runs, a mobile platform, desktop or the web.
The choice of choosing what type of application to build depends on the end goals of the business. You may need a mobile, web application or both. 
Ensuring the best user experience on every device that the user owns is critical to the business. Developing the software and verifying that the application type works on all devices and browsers is not easy.
It takes a huge amount of time to manually verify the same functionality works as intended across multiple user interfaces. Manually testing the working on each of these doesn&#8217;t fit your Agile and DevOps strategy.
Continuous Testing is the best approach in such cases and can be best achieved through test automation.&nbsp;Hence, Automated Continuous Testing platforms play a major role in meeting today’s DevOps/Continuous Delivery standards.
Instead of multiple automation testing tools that can automate just one application type, there should be a unified Continuous Testing platform that can automate every application type on all platforms, best in parallel with development.
Let us see some of the important elements needed in a Unified Automated Testing Software for Continuous Testing
<div id="toc_container" class="no_bullets">Table Of Contents<ul class="toc_list"><li><a href="#A_Unified_Test_Development_Approach">1 A Unified Test Development Approach</a></li><li><a href="#Inbuilt_Test_Management">2 Inbuilt Test Management</a></li><li><a href="#Unified_Test_Execution_Platform">3 Unified Test Execution Platform</a></li><li><a href="#Testsigmas_Unified_Test_Development_Approach">4 Testsigma’s Unified Test Development Approach</a></li><li><a href="#Testsigmas_Unified_inbuilt_Test_Management">5 Testsigma’s Unified inbuilt Test Management</a></li><li><a href="#Testsigmas_Unified_Test_Execution_Platform">6 Testsigma’s Unified Test Execution Platform</a></li><li><a href="#Parallel_Testing">7 Parallel Testing</a></li><li><a href="#Continuous_Testing">8 Continuous Testing</a></li><li><a href="#Continuous_Integration">9 Continuous Integration</a></li><li><a href="#Flexibility_and_Extensibility">10 Flexibility and Extensibility</a></li><li><a href="#Manual_and_Automation_Testing">11 Manual and Automation Testing</a></li><li><a href="#Bottom_Line">12 Bottom Line</a></li></ul></div>
<h2>A Unified Test Development Approach</h2>
The automated continuous testing tool should not demand different skills to automate different applications. Otherwise, you may need multiple resources with collective skills to check each functionality. 
This adds up to the delay in the testing process and an increase in the automation budget and thereby causes a delay in the Return On Investment.
<h2>Inbuilt Test Management</h2>
Most of the times you need to interact with different applications of different types to complete an end-to-end business use case, for instance, applying for a <a href="https://www.wagedayadvance.co.uk/" target="_blank" rel="noopener">payday loan</a> in a mobile application, verifying the loan application details in the backend from a web portal etc.
Thus it becomes important for all the tests and requirements of different applications and test types to be documented in a single unified automated continuous platform so that all the stakeholders can easily refer to them anytime.
A Unified automated testing software with an inbuilt test management system that can allow to update the tests continuously and help the stakeholders stay up to date on the requirements.
<h2>Unified Test Execution Platform</h2>
There is a new OS and version release made every day. 
Taking into account the number of possible device combinations, it becomes increasingly difficult for teams to test multiple test environments manually. Additionally, setting up and maintaining of all required resources demand huge time and expense.
It is necessary to check the functioning of every application in each of these device and browser combinations. This is rather complex considering the speed at which application builds are released today.
Testing the same application features on a different device would require many tools to automate. There is no one tool that can automate the application across the various device/OS/browser combinations that the application is intended to run.
A unified, extendable and secure Continuous Testing Platform is essential to help testers connect thousands of web, mobile devices with different device configurations, in one go.
<a class="brand-color" style="box-shadow: unset;" href="https://testsigma.com/" target="_blank" rel="noopener noreferrer">Testsigma</a> is a unified automated testing software for web, mobile apps and APIs which allows to create and execute reliable test cases on multiple OS/Device/Browser execution configurations.


<div class="cta-banner-v2">
<div class="title-with-description ">
Speed up Continuous Testing 10X across your Release Pipeline with Testsigma. No coding required. 
</div>
<a href="https://testsigma.com/signup" target="_blank" class="cta-btn-v1" rel="noopener">Try for free</a>
</div>


<h2>Testsigma’s Unified Test Development Approach</h2>
Testsigma uses a unified<a href="https://testsigma.com/blog/natural-language-processing-nlp-based-test-automation/" target="_blank" rel="noopener"> simple natural language</a> approach to automate testing for all application types.
Since there is no technical barrier, this approach increases participation in Test Automation from everyone who can contribute including SMEs and QA Analysts.
Inputs from a combined collaboration of cross-functional teams with diverse skills help in improving the quality of software. Using simple natural language grammar statements to automate even the most complex scenarios, the participation is now not limited to automation testers.
<h2>Testsigma’s Unified inbuilt Test Management</h2>
Inbuilt Test Management to track all the requirements and manage multiple application types within your automation testing tool.
Every change needs to be identified and checked to see if maintenance is required. As changes in the application increases, maintenance efforts further increases.
With in-built test management all the you can notify the changes in requirements automatically to the entire team and do the necessary changes to the tests if required.
<h2>Testsigma’s Unified Test Execution Platform</h2>
Testsigma comes with 1000+ OS/Browser/Version combos and 2000+ real mobile devices of both Android and iOS operating systems.
<a class="brand-color" style="box-shadow: unset;" href="https://testsigma.com/" target="_blank" rel="noopener noreferrer">Testsigma</a> provides an extended support for a wide range of mobile, web applications and API services and can run manual/automated tests on iOS, Android and Windows platforms across various browsers like Chrome, Firefox, Internet Explorer and Firefox browsers to ensure that a software works as planned.
<h2><a href="https://testsigma.com/parallel-test-runs" target="_blank" rel="noopener">Parallel Testing</a></h2>
Parallel testing has emerged as a way for testers run the same scripts in multiple environments concurrently, allowing them to increase test coverage while cutting down execution time.
Through parallel testing, the test scripts can run the same test over and again on different machines any number of times.
<a class="brand-color" style="box-shadow: unset;" href="https://testsigma.com/" target="_blank" rel="noopener noreferrer">Testsigma</a> also provides access to thousands of execution configurations on cloud for parallel testing. This allows for faster feedback and rapid development and delivery cycles.
<h2>Continuous Testing</h2>
Continuous Testing determines if the software is ready to enter the delivery pipeline. Each build committed by the developers is continuous tested, integrated and tested again to find possible business risks at a very early stage. 
This supports and optimizes the widely-used methodologies of continuous integration (CI) and continuous delivery (CD) that provides fast feedback. 
Read more on <a class="brand-color" style="box-shadow: unset;" href="https://dzone.com/articles/continuous-testing-for-agile-and-devops-using-test" target="_blank" rel="noopener">Continuous Testing at the speed of Agile and DevOps</a>.
<h2>Continuous Integration</h2>
Automation Testing should be integrated with Continuous Integration tools to run automatically once the build is ready. It is necessary to identify the right tests to run automatically on every build and if a test may fail, the results have to be integrated back into the pipeline triggering a failed build. 
<a class="brand-color" style="box-shadow: unset;" href="https://testsigma.com/" target="_blank" rel="noopener noreferrer">Testsigma</a> offers multiple integrations with CI tools to streamline your continuous testing process.
<h2>Flexibility and Extensibility</h2>
There might be a need to scale up or down the resources with quick adjustments to suit changing business needs. Testsigma provides access to thousands of resources available on the cloud with provisions to restrain or accommodate more.
<h2>Manual and Automation Testing</h2>
Though there is a <a class="brand-color" style="box-shadow: unset;" href="https://www.utest.com/articles/why-shift-from-manual-to-automation-testing-for-continuous-delivery" target="_blank" rel="noopener">need to shift from Manual to Automation Testing</a>, there are certain areas that need to be manually tested and you may want to choose a tool that provides specific support for manual tests as well, 
Testsigma unites manual, automated testing in one.
Testsigma is a single platform that brings all resources together for better management and increased test coverage for faster results with near zero initial time and efforts.
Testsigma has an inbuilt ecosystem of all the essential requisites of Test Automation allowing the testing of Web, Mobile and Web services anytime, anywhere!


<div class="cta-banner-v2">
<div class="title-with-description ">
Test an app&#8217;s compatibility across 3000+ platforms, OS, and browser combinations for mobile and web devices with Testsigma.
</div>
<a href="https://testsigma.com/signup" target="_blank" class="cta-btn-v1" rel="noopener">Try for free</a>
</div>


<h2>Bottom Line</h2>
The success of DevOps is dependent on not just test automation, a tight feedback loop, and the right set of tools is important. A <a class="brand-color" style="box-shadow: unset;" href="https://testsigma.com/" target="_blank" rel="noopener">unified automated testing software for continuous testing </a>that supports multiple application types and allows for cross browser/OS/device executions for both manual and automation testing is necessary.

Why Unified Automated Testing Software for Continuous Testing in Agile and DevOps.