webinar
31 July, 2025
The Hottest Test Automation Language? It’s Not Java or Python. It’s English.

Testing began as a craft rooted in domain expertise, product knowledge, and a deep passion for user experience. The best testers didn’t need to write scripts - they needed to understand flows, anticipate risks, and advocate for the user. Their greatest tools were curiosity, empathy, and business insight.
Then came the frameworks.
The rise of Selenium, Playwright, Cypress, and others promised speed and scale. But they shifted the focus. Suddenly, testing wasn’t about how deeply you understood the product - it was about how fluently you could write code.
And so began the framework wars. Conferences, blogs, and job boards started rewarding those who could debate architecture patterns, not uncover usability flaws. Testers became coders. QA became another codebase. And slowly, silently, the heart of testing got replaced with scaffolding.
When Automation Becomes an Overkill
Frameworks like Selenium and Playwright (no disrespect) weren’t built for testers. They were built for developers - who then handed them to QA and said, “Go automate.”
The result? Test automation turned into a software engineering side project:
- Page object models to manage brittle selectors.
- Complex pipelines just to run a few regression checks.
- Test maintenance cycles longer than sprint durations.
- Teams writing mocks for mocks of mocks.
We’re not streamlining QA. We’re over - engineering it.
Frameworks made test automation possible - but also unnecessarily complex. They became the bottleneck. And the barrier.
Let Testers Be Testers Again
Here’s the fundamental question:
Why do testers need to learn how to program a browser... just to test a login form?
The shift to English + AI automation is a return to sanity. It restores what we’ve lost:
- Testing driven by business intent, not low - level implementation.
- Test coverage designed around real user behavior, not just DOM elements.
- Testers empowered to think in scenarios and risks, not syntax and selectors.
- Teams aligned on a shared language - business, QA, and product speaking as one.
Natural language becomes the new test language. Business context becomes the core input. AI becomes the delivery engine.
With this model, test creation is frictionless, test maintenance is autonomous, and testers are elevated - not sidelined.
We don’t need more code in QA - we need more clarity.
The Future Is Anti - Overkill
In this webinar, we’ll challenge the dominant narrative. We’ll show why:
- Writing tests in code is no longer a competitive advantage.
- Frameworks add layers QA no longer needs.
- AI agents can automate the heavy lifting.
- English - with business logic and domain knowledge - is the real source of truth.
If your automation feels like an engineering project…
You’re not testing.
You’re scaffolding.
Let’s return testing to its purpose. Let’s automate what can be automated - so testers can test what truly matters.
Join this webinar to see how you can test in English - using plain language, business context, and natural workflows to generate powerful, real - world test coverage. You’ll also get an interactive demo of how Testsigma enables you to do exactly that - and automate at speed and scale with the help of AI.
Save your spot

Testing began as a craft rooted in domain expertise, product knowledge, and a deep passion for user experience. The best testers didn’t need to write scripts - they needed to understand flows, anticipate risks, and advocate for the user. Their greatest tools were curiosity, empathy, and business insight.
Then came the frameworks.
The rise of Selenium, Playwright, Cypress, and others promised speed and scale. But they shifted the focus. Suddenly, testing wasn’t about how deeply you understood the product - it was about how fluently you could write code.
And so began the framework wars. Conferences, blogs, and job boards started rewarding those who could debate architecture patterns, not uncover usability flaws. Testers became coders. QA became another codebase. And slowly, silently, the heart of testing got replaced with scaffolding.
When Automation Becomes an Overkill
Frameworks like Selenium and Playwright (no disrespect) weren’t built for testers. They were built for developers - who then handed them to QA and said, “Go automate.”
The result? Test automation turned into a software engineering side project:
- Page object models to manage brittle selectors.
- Complex pipelines just to run a few regression checks.
- Test maintenance cycles longer than sprint durations.
- Teams writing mocks for mocks of mocks.
We’re not streamlining QA. We’re over - engineering it.
Frameworks made test automation possible - but also unnecessarily complex. They became the bottleneck. And the barrier.
Let Testers Be Testers Again
Here’s the fundamental question:
Why do testers need to learn how to program a browser... just to test a login form?
The shift to English + AI automation is a return to sanity. It restores what we’ve lost:
- Testing driven by business intent, not low - level implementation.
- Test coverage designed around real user behavior, not just DOM elements.
- Testers empowered to think in scenarios and risks, not syntax and selectors.
- Teams aligned on a shared language - business, QA, and product speaking as one.
Natural language becomes the new test language. Business context becomes the core input. AI becomes the delivery engine.
With this model, test creation is frictionless, test maintenance is autonomous, and testers are elevated - not sidelined.
We don’t need more code in QA - we need more clarity.
The Future Is Anti - Overkill
In this webinar, we’ll challenge the dominant narrative. We’ll show why:
- Writing tests in code is no longer a competitive advantage.
- Frameworks add layers QA no longer needs.
- AI agents can automate the heavy lifting.
- English - with business logic and domain knowledge - is the real source of truth.
If your automation feels like an engineering project…
You’re not testing.
You’re scaffolding.
Let’s return testing to its purpose. Let’s automate what can be automated - so testers can test what truly matters.
Join this webinar to see how you can test in English - using plain language, business context, and natural workflows to generate powerful, real - world test coverage. You’ll also get an interactive demo of how Testsigma enables you to do exactly that - and automate at speed and scale with the help of AI.